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A research team at Fudan University posted fictional concepts to the web and tracked how 10 AI search tools responded over one week. Eight cited them, including all four tools aimed at English-speaking users. What mattered was where the posts appeared, more than how many there were.

On October 17, DeepSeek released its own search engine for developers. Results include authority and relevance scores for each page, and the service supports site-specific searches. Here’s a look at a new yardstick for measuring “discoverability” in the AI era.

Drawing on Google’s spam update and warnings about AI-generated content, this article considers SEO investment in four areas: attracting visitors, protecting sales, maintaining the information infrastructure, and evaluating AI search.