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Reports say AI-generated summaries have appeared on citation cards in Google’s AI Overview, which show the evidence behind its answers. It is not clear whether this is a test or a gradual rollout, but here is a look at the development and its implications for how sources are presented.

robots.txt governs which URLs crawlers may access; it does not cover whether fetched content can be used for AI training. This article reviews Google-Extended, the IETF draft, and how to write Japanese URLs, based on Google’s Gary Illyes’s explanation.

A method of submitting a photo of a government-issued ID has been spotted in testing for Google Business Profile verification. It could join existing options such as phone and mail. Here’s what the distinction between verifying someone’s identity and confirming their connection to a business tells us about the new method.

Personal AI agents such as Meta's Muse and OpenAI's Dots handle tasks on the web for users, from comparing products and filling out forms to making purchases. SEO is shifting from building pages that get found to pages that agents can use. We examine blind spots in accessibility, bot defenses, and measurement.

Google is updating AI Mode and AI Overviews. The changes include more frequent placement of links near the top of answers, guidance to official pages, a news carousel, and paths to creators’ profiles. Here’s a breakdown of confirmed changes and measures still being tested.

Google’s Gary Illyes and Cherry Prommawin explained in a video how URLs are handled in search. They said keywords have a “very small” impact on rankings. Here is a look at URL design, including the use of hyphens and the handling of emoji.

Google doesn’t read PDFs as-is; it converts them to HTML for search processing. This article covers how links are handled, how PDFs appear in AI search, caveats for image-only PDFs, and practical reasons to choose HTML.

Microsoft’s Bing Webmaster Tools has added “Topics Portfolio” in beta, a feature that organizes citations in AI answers by topic. It shifts analysis from tracking search terms one by one to assessing a site’s presence by subject area. Here’s a closer look at how it works and what it means.

Drawing on Google’s spam update and warnings about AI-generated content, this article considers SEO investment in four areas: attracting visitors, protecting sales, maintaining the information infrastructure, and evaluating AI search.

Google is hiring people to oversee the creation and recommendation of AI-generated content for Discover, as well as quality control. The roles point to a shift from a feed that delivers articles tailored to users’ interests to a service that also helps them organize information and decide what to do next.