SEO Crisis! Meta’s Muse and OpenAI’s Dots Are Operating the Web, and Traditional Bot Defenses Don’t Work
Personal AI agents such as Meta's Muse and OpenAI's Dots handle tasks on the web for users, from comparing products and filling out forms to making purchases. SEO is shifting from building pages that get found to pages that agents can use. We examine blind spots in accessibility, bot defenses, and measurement.
